What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the new frontier of digital visibility. As users shift from traditional search engines like Google to AI answer engines like ChatGPT, Claude, and Perplexity, the way we optimize content must evolve.

The Shift from Links to Answers

Traditional SEO focuses on ranking blue links. GEO focuses on being the cited source in a synthesized answer. This requires a fundamental shift in content strategy:

• Authority over Keywords: AI values deep expertise and authoritative sources over keyword density.
• Structure for Machines: Content must be structured in a way that LLMs can easily parse and understand.
• Direct Answers: Providing clear, concise answers to specific questions increases the likelihood of citation.

How VisibleAI Helps

Our platform analyzes your brand's visibility across major LLMs and provides actionable insights to improve your "recommendability". We help you structure your data and content to be AI-friendly.